Our Policies

At B&B we aim to make sure that our policies are fair, clear and transparent, so that you can trust us at all times, whether it's looking after your information, or acting fairly when something goes wrong.

Below you’ll find a list of all our policies. We do apologise for all the legal speak! If you can’t find the information you’re looking for, or something doesn't make sense- please don’t hesitate to contact us.

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Website Terms and Conditions

1. Introduction

This page tells you the terms on which you may use our website . Please read carefully before use.

By using the site, you accept the terms and agree to obey them. If you don't accept them, please don't use the site.

may change these terms from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. These terms are effective from 23rd May 2023.

2. Who We Are

is operated by a UK Limited company registered in England under company number 10822251.

Our registered office is at: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.

3. Use of the Site

You have permission for temporary use of the site, but we can withdraw or change our service at any time without telling you and without being legally responsible to you.

If you allow anyone else to use our site, you must make sure that they read these terms first, and that they follow them.

Only use the site as allowed by law and these terms. If you don't, we may suspend your usage, or stop it completely.

We frequently update the site and make changes to it, but we don't have to do this, and material on the site may be out-of-date. No material on the site is intended to contain advice, and you shouldn't rely on it. We exclude all legal responsibility and costs for reliance placed on the site by anyone.

We follow our privacy policy in handling information about you. You can read our policy below.

By using the site, you agree to us handling this information and confirm that data you provide is accurate.

If you order goods or services from us through the site, your order will take place under our Hire Terms and Conditions, which you can read here.

4. Intellectual Property Rights

We are the owner or licensee of all intellectual property rights in the site (for example the copyright and any rights in the designs) and in any of the material posted on it. They are protected by copyright.

You are allowed to print one copy and download extracts of any page on the site for your personal reference, but not for commercial use without a licence from us. You must not alter anything, or use any illustrations, video, audio or photographs separately from the text that goes with them.

If you breach these terms, you lose your right to use our site, and must destroy or return any copies you have made.

5. Our Legal Responsibility to You

We do not guarantee the accuracy of material on our site. As far as legally possible, we exclude legal responsibility for the following:

Any loss to you arising from use of our site

Loss of income, profit, business, data, contracts, goodwill or savings.

We also exclude, as far as legally possible, all terms and warranties or promises implied by law or by statutes.

We don't exclude legal responsibility for death or personal injury owing to our negligence, or legal responsibility for fraud or fraudulent misrepresentation, or for anything else where exclusion is not allowed by the law.

6. Computer Offences

If you do anything which is a criminal offence under a law called the Computer Misuse Act 1990, your right to use the site will end straightaway. We will report you to the relevant authorities and give them your identity.

Examples of computer misuse include introducing viruses, worms, Trojans and other technologically harmful or damaging material.

You mustn't try to get access to our site or server or any connected database or make any 'attack' on the site. We won't be legally responsible to you for any damage from viruses or other harmful material that you pick up via our site.

7. Links to Our Site

You are allowed to make a legal link to our website pages from your website. We can end this permission at any time.

You mustn't suggest any endorsement by us or association with us unless we agree in writing.

8. Links From Our Site

Links from our site to other sites are only for information. We don't accept responsibility for other sites or any loss you suffer from using them.

9. Applicable Law

Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.

10. Contact Us

Please email us at to contact us about any issues.

Hire Terms and Conditions

BACKGROUND:

These Terms and Conditions are the standard terms for the hire of baby, maternity and nursing clothing by a Private Limited Company registered in England under number 10822251, whose registered address is 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX (“We/Us/Our”).

These Terms and Conditions govern the hire of clothing and accessories from Us (the “Service”) and will form the basis of the contract between Us and You. Before using the Service, please ensure that You have read these Terms and Conditions carefully. If You are unsure about any part of these Terms and Conditions, please ask Us for clarification.

We reserve the right to modify these Terms and Conditions at any time so we cannot guarantee that each order you place will be subject to the same terms. Therefore, you should read and print the Terms and Conditions on each occasion that you place an order.

1. Overview of Services

1.1 We offer a range of different Services.

1.1.1. Hire of every day maternity and nursing clothing, referred to as a “Capsule Wardrobe”.

Click here to read the full Terms and Conditions applicable to this Service.

1.1.2. Hire of every day baby clothing, referred to as an “Organic Baby Clothing Subscription”.

Click here to read the full Terms and Conditions applicable to this Service.

Policies: Hire Terms

Privacy Policy

1. Introduction

is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 23rd May 2023 and incorporates changes brought into effect by the General Data Protection Regulation (GDPR).

2. Who We Are

Our company name is

Our registered address is 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.

Our nominated representative is Emma Gillespie.

For the purposes of the GDPR we are both a 'data controller' and a 'data processor'.

3. What we may collect

We may collect and process the following data about you:

Your name.
Your contact details including email address, telephone number and home address.
Your subscription preferences when you sign up to our newsletter, and how you use our emails - for example whether you open them and which links you click on.
Your IP address, and details of which version of web browser you used.
Information on how you use the site, using cookies and page tagging techniques.
Any information you send to us when you request an appointment, for example your size, baby’s age or size, and details of the styles and items that you are looking to hire.
Any message that you send us using our contact form, for example questions that you have about the service.
Any information that you provide to us via telephone or email, which again includes questions, personal preferences and contact details.

4. Why we need to process your personal information

The GDPR requires us to have and explain a lawful basis for processing your personal information. In most instances, for example where you have booked an appointment or requested a service via our website, we enter into a contract with you at this point and we process your data in order to fulfil that contract. Any personal data stored by us will be deleted (or, where stored on paper, destroyed by shredding) once this contract is complete.

In other cases, such as where you have subscribed to our newsletter, or where you have browsed our website and accepted our Use of Cookies (by clicking 'I accept' on the pop-up), we process your data because you have given us consent to do so, either to provide you with our newsletter or for the purposes stated below.

We will endeavour to ensure that all third parties which process your data (such as Wix and Paypal) also do so lawfully, and where possible that your personal information will also be deleted from these services either when our contract with you is complete or when the information is no longer needed (for example, for accounting purposes).

5. How we use what we collect

We use information about you to:

Deliver our service, for example to contact you regarding your subscription or to find out additional information, and to ensure that we can provide you with the best possible service by sourcing the items that you are looking for.
Send you information that is relevant to your subscription.
Send you newsletters if you have opted in to receive them.
Improve our services and the way we deliver them, for example if you make suggestions or tell us that you are looking for something that we don’t provide.
Respond to any feedback you send to us, if you’ve asked us to.
Improve our website and associated social media accounts e.g. Instagram, Facebook.

Your personal information may be passed on to third parties, but only for the purposes set out in this policy, for example Google Analytics will process certain information in order to tell us how you use our website. We may also pass on your personal information if you have given us permission to do, or if we are required by law.

is hosted by Wix, who may also pass on your personal information to third parties in line with their privacy policy for the purpose of facilitating or enhancing their business only. You can view their privacy policy here.

We will never pass on your personal information to third parties for any other purposes such as marketing.

We will never contact you for marketing purposes unless you have opted in to our newsletter, and you can request to be removed from our newsletter at any time by emailing

6. Security and where we store your data

Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk.

When we receive your data we are committed to ensuring that it is stored securely and in order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Your data may be stored on servers outside the European Economic Area (EEA). It may be processed outside the EEA to fulfil your order and deal with payment.

Payment is processed by PayPal and will be encrypted.

7. How we use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

We use cookies to recognise you and your preferences, improve our site's performance and collect analytical information for ourselves and our business partners.

'Session cookies' allow us to track your actions during a single browsing session, but they do not remain on your device afterwards.

'Persistent cookies' remain on your device between sessions. We use them to authenticate you and to remember your preferences. We can also use them to balance the load on our servers and improve your experience on our site.

Session and persistent cookies can be either first or third party cookies. A first-party cookie is set by the website being visited; a third-party cookie is set by a different website. Both types of cookie may be used by us or our business partners.

If you want to delete or block any cookies, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is also available at www.aboutcookie.org (note that this website is not provided by Limited, and we therefore cannot ensure its accuracy, completeness or availability). Please note that deleting our cookies or disabling future cookies or tracking technologies may prevent you from accessing certain areas or features of our services, or may otherwise adversely affect your user experience.

8. Your rights

You may request details of personal information which we hold about you, request to update it if you think it may be inaccurate, or request that we stop processing and/or delete your personal data if you believe that we are processing or storing it unnecessarily. This is free of charge. To do so, please email

You also have the right to complain about data protection matters to the Information Commissioner's Office (ICO). The ICO is the UK's independent body set up to uphold information rights. You can find out more about the ICO, including contact details, on its website.

9. Links to other sites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

10. Contact Us

If you have any comments on this privacy policy, please email them to

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